Rei Hotoda, in a movie by internationally renowned director, Guy Maddin. His short film - SEND ME TO THE ‘LECTRIC CHAIR starring Isabella Rossellini is  part of the SIZE MATTERS programme at the 38th International Film Festival Rotterdam (IFFR) January 21 – February 1, 2009 

The IFFR commissioned a short film to be projected onto an 8-story screen on the side of a large bank tower on the main drag of Rotterdam.

 (IFFR) announces that three internationally renowned directors long associated with the festival have accepted special commissions to make films that will receive their world premiere during IFFR 2009: Nanouk Leopold (The Netherlands), Guy Maddin (Canada) and Carlos Reygadas (Mexico). All are made especially for projection on XXL outdoor screens high on the fronts of three office buildings in Rotterdam’s city centre. 

Size Matters, one of this year’s special programmes in the Signals section of the festival, focuses on the ways in which screens now are everywhere: from cinemas, TVs and computers to planes and trains, and mobile phones. One part of the Size Matters programme, titled Urban Screens, focuses on public space, where screens are also becoming omnipresent. The content on these urban screens is often limited to advertisement and information or light design. With this project the IFFR wants to explore what film-makers can bring to these screens. Excited to see them respond to making cinema on this grand scale and in the context of modern architecture, the IFFR has specially commissioned three brand new films from internationally recognised directors.      

LINK:
http://www.filmfestivalrotterdam.com/professionals/press/press_releases/leopold–maddin-and-reygadas-commissioned-by-iffr-to-make-films-for-outdoor-screens.aspx